REDERA design Sàrl is a multidisciplinary studio that offers pragmatic solutions to your projects.

Based in Switzerland, transport and product sectors, from concept to promotion, including 3D modelling, photography and bricks models.

› Form & Function ‹

AESTHETICS ››DESIGN‹‹ TECHNIQUE

Areas of competence

Innovative product architectures, suitable materials, efficiency, aesthetics, high technology: whether you’re helping develop a new product or a mobility solution (from a ‘last-mile’ vehicle to one designed for racing), our nearly 30 years of experience in the world of design and technology can support your project and showcase it with spectacular and surprising photography.

Our last area of creation is bricks models that are decorative and educational objects.

Our approach

› From Inside-Out ‹

Rather than siloing design and engineering, we create synergies between these two areas from the very beginning of projects. A product’s architecture is thus optimised to play multiple roles, combining structural and production requirements with aesthetics that are as functional as attractive.

Advantages

SIMPLICITY

A multi-functional element is more complex to create because it integrates technical and aesthetic criteria, but allows the overall number of parts of a product to be reduced, and its production to be facilitated.

LIGHTNESS

This authentic design approach avoids duplication and redundancy. Superfluous components are eliminated, allowing for a reduction in weight.

SAVINGS

Fewer parts, therefore shorter nomenclature, simplified management and, ultimately, reduced costs.

EFFICIENCY

Reducing the number of parts allows for a reduction in the number of assembly operation steps, and therefore smaller production lines.

SUSTAINABILITY

Reduction in components, therefore less transport from suppliers, reduction in logistics journeys, energy required for assembly operations, and fewer disassembly steps at the end of the product’s life.

Why choose REDERA design ?

› Aesthetic and technical inventiveness

› 30 years of expertise

› International experience

› Pragmatic creation

› Multidisciplinary skills

› Rational approach

› Active collaboration

› Efficiency

› Responsiveness

› Showcasing creations from their launch

› …no wall-filled post-its with words

Our services

Developpement process

› We support you from defining the product architecture to its promotion ‹

CONCEPT

Product architecture is defined by combining structural, production, ergonomic, style, and cost constraints.

It all begins with freehand sketches to visualise the creation of new concepts. From ballpoint pen sketches in a notebook during meetings with the development teams to more elaborate sketches, coloured with markers or the graphics tablet.

STYLE

The interface between the object and the eye: styling. Once the product architecture is defined, the style research optimises the proportions and surface treatments to achieve a harmonious aesthetic.

The lines are always drawn with a ballpoint pen, while colouring can be done with the graphics tablet or markers.

2D RENDERINGS

Strong visuals are essential to represent concepts as faithfully as possible to a variety of audiences (marketing, investors, clients, etc.) before moving on to the 3D modelling phase.

They are created using graphics tablet based on freehand sketches.

3D MODELLING

Whether it’s the structure or the skin of a product, CAD modelling allows to create digital concepts that will be then used to create 3D printed models, photorealistic renderings and, of course, surface data that engineers will use for their construction activities.

3D RENDERING

3D models are used as a basis for creating photorealistic, even ‘surreal’ visuals for presentations to clients/investors/… or for promotional purposes.

TECHNICAL ILLUSTRATIONS

Exposed views, ghost views, wireframe drawings or with nomenclature: nothing better to highlight the architecture of a project for high-impact presentations or promotional publications.

GRAPHICS

Whether it’s for small or large-scale visuals, posters, product logos or corporate identities, our expertise is extensive and ready to meet all your needs.

Projects are primarily created in vectors to adapt to all formats without compromising quality.

STANDS

The design of a stand for an exhibition or a fair must effectively showcase the product and be perfectly aligned with it. Visual identity, visitor flow, practicality for staff, modularity and cost are some of the fundamental parameters to be respected.

From ideation sketches to the creation of 3D files that will be sent to the stand builder, REDERA design handles every step.

PROMOTION

Packaging, promotional support on the internet and/or social networks, creation books telling the story of the genesis of a project: Here are some facets of our skills that will highlight your creations.

The founder

Alexandre Rossier

I was born in Sion, Switzerland. Alongside my studies at the Collège des Creusets, I studied classical trumpet at the Conservatoire Supérieur de Musique de Genève, where I received a First Prize in Virtuosity with Distinction in 1993. I then began design studies at the Art Center (Europe) in Vevey, which continued at the Art Center College of Design in Pasadena, California, and concluded in spring ’97.

International curriculum

My professional career began in Piedmont, Italy, at Bertone, then continued at Honda Automobiles in the advanced design studio in the Lombardy capital (Segno Milano). After this decade in Italy, I moved to Salzburg,Austria, where KISKA (one of Europe’s largest independent design agency) hired me. I had the opportunity to work on projects for numerous clients, primarily in the fields of mobility and high technology.

Eversys S.A. (one of the world’s leading manufacturers of automatic professional coffee machines) recruited me in 2019 as Head of Design: a return to my native Valais…

From 2019

Head of Design: Varied activities in machine development, booth and office architecture, photography, visual identity and promotional vectors.

EXPLORE

2007 – 2019

Lead Designer – Projets in varied fields for KTM, Opel, Ottobock, …

EXPLORE

2001 – 2007

Designer – Numerous advanced design projects, collaborations with Advanced Design Studios in Germany and Japan.

EXPLORE

1997 – 2001

Junior Designer – Numerous production projects (Scania, Scandinavian Airlines, Fiat, Alfa-Romeo, Opel, De Dietrich, etc.) and show models.

EXPLORE

Clients

News

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August 26st, 2025

Winner of LEGO IDEAS Challenge

Happy to announce that my Steampunk Autorail diorama has just won the latest LEGO IDEAS Challenge ‘If it Runs on Rails’. The diorama will then be exhibited at the LEGO HOUSE in 2026!

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August 1st, 2025

LAUNCH OF REDERA design Sàrl

Since its registration on July 9th in the commercial register, I am pleased to announce the launch of my company REDERA design Sàrl, the realisation of a project I’ve had since my teenage years…

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